Shopping at JSWB, shopping from the world

Lies next to famous Pazhou Exhibition Center
Located within the CBD of Guangzhou
Being exposed to the first-hand resources and trends

30 years of operation experience in furniture industry
Over 500 influential brands and workshops
Covers an area of 120,000 m2
Easy access to metro station
Gather global resources
Aim to become Chinese No.1 pro platform for direct sales

Composite advantages from B2B&B2C

B2B: Pazhou Exhibition Center annually hold over 100 professional top exhibitions, including:
Canton Fair (Apr, Oct)
China International Furniture Fair (Mar)
International Building Decoration Fair (Jul)
JSWB shares millions of visitors from home and abroad. We are the best approach for foreign furniture brands to open Chinese market for display, for promotion and acceleration of sales.

B2C: Relying on its unique advantages as a exhibition center for many industries, it hosts large-scale terminal marketing activities each year, possesses a high-end consumer base, promotional resources like China’s quality media and data base, as well as the support and cooperation from various associations. Not only having great geographical advantage, JSWB also enjoy resources like high-end customers, top domestic media, database channels and furnishings associations in different sectors.

JSWB has a high evaluation criterion. Our operation team value each brand detailly with profound knowledge and experience. Good reputation and high-quality product are essentials. JSWB has not only firmly established our standard as paragon in the industry, but also won the recognition of consumers, and been named as a “trustworthy entity” by China Consumers Association.


The curtain of Imported Furniture Floor is coming down in Jan 2018. The exhibition area covers almost 20,000 m². As the first boutique for imported furniture in Southern China, it serves to pool up the strengths of top brands from Germany, France, Italy, Norway, Sweden, Denmark, and the States, showcase the world-class lifestyle, highlight modern simplicity and environmental protection, and keep well positioned, so as to deliver to the consumers of the region the top imported furnishings in a one-stop manner.